> ## Documentation Index
> Fetch the complete documentation index at: https://www.opendirectory.dev/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# producthunt-launch-kit

> Generates a complete Product Hunt launch kit from your product description: tagline variants (60 chars max), listing description, maker comment, launch day t...

<Info>
  **Category:** Launch · **Version:** `1.0.0` · **Author:** `OpenDirectory` · **Compatibility:** All targets (claude, codex, opencode, gemini, anti-gravity, openclaw, hermes)
</Info>

<img width="1280" height="640" alt="producthunt-launch-kit" src="https://github.com/user-attachments/assets/dc16bde9-9bc4-4022-94a8-a4db024cbd95" />

Generates a complete Product Hunt launch kit from your product description: tagline variants (60 chars max), listing description, maker comment, launch day tweet thread, LinkedIn post, and a 4-email sequence.

## Install

<Tabs>
  <Tab title="npx CLI (Recommended)">
    ```bash theme={null}
    npx "@opendirectory.dev/skills" install producthunt-launch-kit --target claude
    ```
  </Tab>

  <Tab title="skills.sh">
    ```bash theme={null}
    npx skills add Varnan-Tech/opendirectory --skill producthunt-launch-kit
    ```
  </Tab>

  <Tab title="Claude Code Native">
    ```bash theme={null}
    /plugin marketplace add Varnan-Tech/opendirectory
    /plugin install opendirectory-gtm-skills@opendirectory-marketplace
    ```
  </Tab>

  <Tab title="Claude Desktop">
    <video controls className="w-full aspect-video rounded-xl mb-4" src="https://github.com/user-attachments/assets/cea8b565-2002-4a87-8857-d902bfcfdc1c" />

    1. Copy `https://github.com/Varnan-Tech/opendirectory/tree/main/skills/producthunt-launch-kit` into [download-directory.github.io](https://download-directory.github.io/) to download the ZIP.
    2. Open **Claude Desktop** -> **Customize** -> **Skills** -> **+** -> **Upload a skill** and drop the folder containing `SKILL.md`.
  </Tab>

  <Tab title="Manus AI">
    <video controls className="w-full aspect-video rounded-xl mb-4" src="https://github.com/user-attachments/assets/17cbee2a-9e17-4bd4-ac46-68e0e92ffab4" />

    [**Install producthunt-launch-kit in Manus AI**](https://manus.im/import-skills?githubUrl=https%3A%2F%2Fgithub.com%2FVarnan-Tech%2Fopendirectory%2Ftree%2Fmain%2Fskills%2Fproducthunt-launch-kit\&utm_source=opendirectory)
  </Tab>
</Tabs>

## What It Does

* Generates 5 tagline variants with character counts (all under 60 chars)
* Writes a listing description under 500 characters
* Drafts a maker comment (300-400 words) that opens with the builder story, not "Hi PH!"
* Creates a launch day tweet thread (5-7 tweets, no hashtags)
* Writes a LinkedIn post for launch day
* Generates a 4-email sequence: existing users, newsletter, day-of reminder, follow-up
* Includes a launch checklist with timing and community guidelines

## Requirements

| Requirement | Purpose | How to Set Up |
| - | - | - |
| Gemini API key | All copy generation | aistudio.google.com, Get API key |

## Setup

```bash theme={null}
cp .env.example .env
# Add GEMINI_API_KEY
```

## How to Use

Full launch kit:

```
"Generate a Product Hunt launch kit for my product"
"Prepare my PH listing and launch copy"
"Help me launch on Product Hunt"
```

Specific assets:

```
"Write my Product Hunt tagline for [product description]"
"Draft a maker comment for my PH launch"
"Write PH launch tweets"
```

From README:

```
"Generate a Product Hunt kit: my README is in this repo"
```

## Copy Constraints

| Asset | Limit | Notes |
| - | - | - |
| Tagline | 60 chars | Hard limit, enforced by PH form |
| Description | 500 chars | Appears in search and email digests |
| Maker comment | 300-400 words | Post within 60 seconds of launch |
| Tweets | 280 chars each | No hashtags on technical threads |

## Maker Comment Strategy

The maker comment drives more PH success than any other single action. It should:

* Open with the real builder story (not "Hi PH! We're excited to announce...")
* Include at least one technical detail about how it works
* Acknowledge what the product does NOT do
* End with a specific question that invites comments

The comment goes live as your first reply to your own listing, within 60 seconds of the product going live at 12:01 AM PST.

## Launch Timing

Best days: Tuesday, Wednesday, Thursday

Avoid: Friday afternoons, holiday weeks, major tech conference days

The first 4 hours determine front page placement. Notify your audience before midnight PST on launch day so they are ready.

## Project Structure

```
producthunt-launch-kit/
├── SKILL.md
├── README.md
├── .env.example
├── evals/
│   └── evals.json
└── references/
    └── copy-rules.md
```

## License

MIT


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